VOD Platform For Staff Training vs. On-Site Enablement

Woman watching corporate training video alone at coffee shop.

VOD Revolutionized Business

The internet has become vital to the growth of businesses all over the world. By harnessing the vast potentials of the internet, various tools have been developed to run a business of any size.  Video-On-Demand a form of communication you probably hear about often.  And if you have not yet deployed a VOD platform, perhaps you’re curious about the benefits you might expect from such an investment.  This article aims at uncovering the value of using video for employing training, so you can decide if it’s time to join the revolution.

What is a VOD Platform?

VOD is an abbreviation of the term, ‘Video on Demand.”  To expand on this, VOD provides an audience with videos which they may consume at their convenience.  When you think of Video-On-Demand, you likely think of entertainment outlets like Amazon Prime, Netflix, and YouTube.  Relying on fast internet speeds, and Content Delivery Networks, this use of video has created revenue streams of epic proportions.  However, outside of media and entertainment industries, businesses can deploy VOD for many use-cases.  The most obvious use that comes to mind is marketing; generating content that triggers engagement and, hopefully, a sale.  As viewer attention spans decrease, marketers produce catchy 10-second video clips for use in online advertising.  While this should certainly be part of your digital strategy, another application of video to consider is employee training.

Inefficient In-Person Enablement

Look, I get it; your Sales Enablement Managers love to travel.  And face-time can be valuable to team building.  But let me tell you something; you’re wasting money on in-person employee training.  Having been in sales for 15 years, I have been to countless training events, and they are rarely special.  In my experience, sales enablement sessions are just an excuse to rent a conference hall and “be seen” doing something.  Companies spend absurd amounts of money sending training managers around the globe to deliver the same content to different employees.  That is not only inefficient, but also ineffective.  Instead, their time should be spent developing better training content and providing 1:1 support.

Virtual Training Environment

By using a VOD platform with privacy controls, you can restrict content, so it’s only accessible within your organization.  And your staff can consume this content anytime, without waiting for on-site training sessions.  This strategy not only provides a secure environment for content, but it also reduces costs associated with in-person teaching.  Furthermore, CFOs can sleep well knowing there won’t be any surprise expenses for repeat sessions.  That said, if you insist on continuing an in-person training approach, you should consider recording each of these sessions.  You can then organize them in a VOD platform for future reference and new employee onboarding.  Some platforms offer unlimited channels so that you can create private learning environments for each department in your company.  Collaaj provides the ability to set channel privacy both internally and externally. That means you can use a single VOD platform for both private and public use cases.

Wrap Up

Instead of doctoring a spreadsheet to “prove” my case, allow me to share an extreme cost comparison.  Let’s say your company has 1000 employees scattered across 20 offices and you budget a lean $20,000 for onsite enablement.  In contrast, a VOD platform for 1000 users costs around $12,000-$15,000 annually, including video capture software, storage, and hosting. That leaves you with $5000-$8000 to spend on a single annual training event at your corporate headquarters.  You can record that event and share with the rest of your dispersed workforce.  And the time your enablement manager planned to travel around the globe can be spent developing better content, recorded on a VOD platform, and shared securely with your workforce.  And of course, you can enjoy the benefits of using that same platform for a variety of other use cases.  All things considered, if your company is not using VOD for training, you need to join the revolution right now.

richferris

Sales & Marketing Consultant | Self-Proclaimed Video Technology Expert

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